Selling online is a bit complicated, and it can get difficult. You might be trying to get customers to trust your brand, and it looks like all your efforts may be in vain. What if your online store is missing content? Have you been giving your customers too little content to engage with? This may be why you are getting less traffic to your website.
Some e-commerce websites have category pages, product pages, and shopping carts. However, this is not enough. Customers need to know your brand, who you are, and why they should trust you. Research shows that 71% of shoppers view a blog post while shopping.
Moreover, search engines prefer high-value pages, and providing content is the only way to give that value. This article will guide you through what you should know about content pages and how many content pages you should have on your online store.
What Are Content Pages & Why Do You Need Them?
Content pages are website pages that contain informational and promotional text and images. Do not confuse your product page with a content page. Product pages contain information regarding your products. It also includes an “add-to-cart” button to encourage your website visitors to buy it.
On the other hand, content pages provide quality information to your visitors. They include information about your services, how to use products, guides, and many other value-driven contents. These are some of the examples of content pages:
Content pages have two primary purposes. First, they give customers the information they need. The information can be anything relating to your industry and brand. Content pages can be an about us page (business history), news and guides, and so on. Studies show that content is essential to prove the credibility of your business to your audience.
The second benefit of content pages is that they provide an excellent avenue for search engine optimization (SEO). Your pages can rank highly in search engines so that your content will reach a wider audience using the right keywords. With content pages, you can target many more keywords than without them.
How Many Pages Should Your E-Commerce Website have?
There is no specific number of content pages your e-commerce website should have. Creating more content pages on your e-commerce store will increase the chances of search engine crawlers locating your website.
However, you shouldn’t bombard users with a myriad of pointless texts. After all, search engines only simulate the human experience, and users want streamlined, simple pages that provide fast answers to their questions. Therefore, the pages you create must specifically be for the user’s search intent.
Ultimately, your type of business and the quality of user experience you wish to deliver should determine how many web pages your e-commerce website has. For instance, a specialized e-commerce website for bespoke gowns might have fewer pages because the selection of products is limited. On the other hand, a more general e-commerce site, like a dropshipping business that can deliver everything from clothing to gadgets, would have a lot more pages.
To find the ideal balance between website intent and usage:
Content is essential in any e-commerce business to gain customers’ trust, increase traffic, and potentially increase sales. Shoplazza has the best tools to help you grow your business and build your online store. The content-focused aspect of this SaaS website builder will help you create meaningful content. Take the bold step today and take your business further.
(Contributed by Ayotomiwa Omotosho & Hermes Fang)