Search Engine Optimization.
26 Oct
We usually want to optimize our website to generate more traffic.
We spend a lot of time and eventually money to optimize our website for Search Engine (SEO).
Did you optimize your website to keep your visitors or make them come back?
What is the point of working hard in order to attract people to your homepage if they don’t spend more than 10 seconds on it or if they are frustrated by a consequent loading time and don’t even reach your index?
Don’t forget to design a website for people, for humans who are looking for information and want to find it easily and fast.
Few easy tips to make your website User Friendly.
- Keep it clean and lean.
Use XHTML and CSS to separate content and design. Don’t charge your design with graphics which will slow down the loading time, be smart and use CSS background , border and positionning features to make a nice layout.CSS can render pretty nice visual effects without charging the HTML code.If you are new with CSS , you can find plenty of tutorials and free templates to start.
- Make a Website semanticaly correct.
In others simple words, Organize your content by block.
Here is a simple example :
<h1>Title</h1>
<h2>Subtitle</2>
<p>Your <strong>Highlighted content</strong> here</p>
<h1>Title 2</h1>
<h2>Subtitle 2</2>
<p>Your <strong>Highlighted content 2</strong> here</p>
You can then apply some CSS to change the design.
This method offer two advantages :
Your content will be easy to read and manage.
Crawlers will easily find your keywords.
Note : By making a User Friendly website , you will start doing some Search Engine Optimization codewise!
- Keep a logical navigation structure.
Organise your navigation, prefer text navigation.
Create a Sitemap page.
Be consistent from page to page.
Add Breadcrumb navigation.
Tip : Optimize your Mark up tags:
Add a title inside your link tag : <a href=”link.php” mce_href=”link.php” title=”My link title”>My link</a>
- Keep a consistent layout :
As your navigation, keep a consistent design on all pages.
Don’t confuse your users by changing your layout without reason.
Revisit our website for more User and Search Engine Optimization tips.